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Research reports

Barclay's 73

Charles Barker Advertising Ltd . have been exploringthe potential for 1973 press advertising. Theadvertising objectives were understood to be: 1. To generate awareness of Barclays innoticeable and memorable ways;2. To establish themes or a unified...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 16, 1973
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Citation

, C. (1973a, September 16). Barclay's 73. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/barclay-s-73


Research reports

Summary report on a qualitative evaluation of two press ads

The objectives of the research reported here were toundertake a communication check to help to determineboth the believability and comprehension of twoadvertisements.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 15, 1973
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Citation

, C. (1973a, September 15). Summary report on a qualitative evaluation of two press ads . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/summary-report-on-a-qualitative-evaluation-of-two-press-ads-


Research reports

Qualitative research on television and press media advertising

The objectives of this research were to generatehypotheses about the ways in which TV andpress advertising work on consumer attitudes, beliefsand behaviour, when acting independently or together.About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1973
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Citation

, C. (1973a, August 01). Qualitative research on television and press media advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-television-and-press-media-advertising-


Research reports

Macleans white fluoride

Leo Burnett have produced three new press treatments for Macleans White Fluoride. The research objectives were:1. To check clear communication of the strategy;2. to check the appeal of the advertisements;3. to check any outstanding negatives;4....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 11, 1973
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Citation

, C. (1973a, July 11). Macleans white fluoride. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/macleans-white-fluoride


Research reports

Qualitative research on 'no additives' advertising for Birds Eye Peas

This research was undertaken in order to comparethe effectiveness of a press campaign and a 15-sec TV campaign for Birds Eye Peas on a "no additives"approach. The effectiveness of each separately wasexamined and some assessment made of their...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 13, 1973
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Citation

, C. (1973a, April 13). Qualitative research on 'no additives' advertising for Birds Eye Peas. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-no-additives-advertising-for-birds-eye-peas


Research reports

Qualitative research on Aquasil press advertising concepts

Ciba Geigy has developed a deodorant bathadditive: Aquasil. The product has been launchedon a test market in Southern TV and has gained the second position in the market. A televisioncommercial was used with the launch but the nationalcampaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1973
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Citation

, C. (1973a, April 08). Qualitative research on Aquasil press advertising concepts. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-aquasil-press-advertising-concepts


Research reports

Benson & Hedges in the Republic of Ireland

The research was required to examine the position of Bensonand Hedges Special Filter in the context of the Republic,with particular regard to its possible negatives andto define the particular aspects of existing pressadvertising for the brand which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1972
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Citation

, C. (1972a, November 01). Benson & Hedges in the Republic of Ireland. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/benson-hedges-in-the-republic-of-ireland


Research reports

Old Horborn

The research was conducted in order to assess thereactions to possible advertisements for Old Holbornfor a press campaign to supplement the posters inthe development areas, and in particular, to assessthe capacity of the advertisements to win new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 7, 1972
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Citation

, C. (1972a, September 07). Old Horborn. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/old-horborn


Research reports

Pre-testing of Maclemon press advertising

The general objectives of this research were to examine consumer responses to some new Press Advertising for MacLemon. Examples of three different campaigns were included in the research. Specific objectives of the research were to assess:1. Consumer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Pre-testing of Maclemon press advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pre-testing-of-maclemon-press-advertising-